Workshop TR 1.4,  Monday 19 June 16.00 - 17.30 
Campaigns to increase cycle use
David Meikeljohn, Cambridge cycle-friendly Employers
Graham Marshall, Perth, Western Australia

Approaches to workplace cycling Perth, Australia and Cambridge, UK

This presentation compares programmes to encourage cycling to work in Australia and the UK. Perth is a large low-density city with high car usage, while Cambridge is a relatively densely-populated city with good cycle usage rates by UK standards.

The driving forces behind each programme are examined and also the influences that they have had in determining programme approaches. In the UK congestion, health and the environment are the main factors to promote change. In Perth, there is a growing reliance on cars for work trips. What can the two projects learn from each other?

Funding restraints in the UK have promoted the use of 'soft' techniques, including publicity, training and setting up of a employers network. Ideas are shared and an annual cycle survey is made. Local and national planning policies and Cambridge's high demand for workers allows radical measures to be adopted. Perth's response has been similar, and they have learnt from previous efforts to reduce car trips. Their 'soft' marketing has led to a drop in single occupant vehicle trips. Their 'Cycling 100' project has focussed on easy to convert cyclists, and has attracted corporate sponsorship to provide bikes. This programme has increased cycle to work by 5%.

Troels Andersen, Civil Engineer, Parks and Roads Administration, City of Odense,Denmark.

Action Planning for More Cyclists in Odense, The National Cycle City of Denmark

The Traffic Ministry of Denmark has selected Odense as Denmark's National Cycle City. with a budget of 3,5 million Euro.

The cycle strategy is divided the project into five (plus one) elements: Home, Man, Horse, Road, Field, Information.

Action Planning is the key word. We work to establish a close contact with citizens, employers and employees. People need to be directly confronted with the issue of cycling.

The Cycle City Project is divided into 62 different sub-projects. These include: cycle trailers for children lectures, and the Annual Bike Festival.

This autumn, the third national "Bike to Work" campaign will be held in Denmark. In Odense we have made a special effort to have more participants. We are now the second most active city with over 6000 cyclists involved. There have been advertisements, direct mail, posters, and special pins for cyclists.

Road Maintenance
It is very important for cyclists that the roads and cycle paths are well maintained. Cyclists feel this is one of the most important issues to encourage more cyclists. A competition is held to find the worst cycle path. The winner got a new asphalt layer on the path and a free holiday.

Direct Marketing
Marketing helps to keep the project visible. This includes a logo which is used throughout, special stationary, and a city cycle map. The press is treated with special care.

The Future of the National Cycle City
Our ambition is to use the solid base for greater success. A private NGO mobility centre is already planning some activities. Other parts will be run by the Chamber of Commerce.

Terry Ryan

Report Workshop TR 1.4